In this early stage, we dig into the heart of what needs to be communicated. Through a focused interactions, we clarify the goals, the audience, and the core ideas that matter. What does success look like? Who are we communicating with? This clarity becomes the foundation for everything that follows.
Write / have a script written. It's important to remember that content is not a script. It needs a story arc. Remember, if it has a voice-over, then read it out loud to yourself so you can be sure it makes sense and feels authentic.
What will your video look and sound like? Does it have a voice-over, if so what do they sound like? Agree on a look and feel. Give examples if possible or I will suggest some that are in line with your brand.
The more people signing off the video, often the more detail is required and the longer it takes to produce and refine. On rare occasions this can be skipped (timing, a re-work of a video or you just trust the designer like some of my repeat clients)
Source, supply or create illustration, music, video footage & images. Now is also the time to record the voice-over, before starting animating.
The art of animation begins bringing together everything agreed.
Sometimes only one review is required, other times, work in progress at the end of each day(s) can be helpful. Making changes not in the storyboard costs more time and money at this stage.
Source and edit music and sound effects (if required).
Licence assets (music, footage, images etc), encode videos in pre-agreed format (see earlier for where it will be used). Supply final video file other assets that have been agreed such as captions.